Whitworth University
Wrote and developed the campaign core story, messaging toolkit, and key campaign samples, which guided the remaining campaign build-out and its print executions.
Campaign
Worth Seeking
"This is the first campaign to receive full, unfettered client approval with no notes of feedback or requests for revision."
— SVP, Creative
"I think it strikes a great balance of Gen Z appeal while staying true to Whitworth."
— Client, Whitworth University